Intertextuality

Intertextuality, not really a word that crops up in most everyday conversations, yet it relates to inspiration and influence, more commonly known as an artist/ author adopting and altering a reference from another artist. Ironically the term intertextuality its self has fallen victim to its own traits as it was a transformation of poststructurism.
 

 
Examples of this can be highlighted in everyday entertainment...



 The Simpson's often use intertextuality to add to the humour and to build on the humour in the episode
 
Examples can also been seen in film, like here the use of 'Dr. Evil' that has been used for a comedy film that originated from James bond

After looking at some examples it seems that intertextuality is used more in comedies, kind of paradies, because it is humoruable (is that a word?), easier to get away with? making the concept used obvious and in plain sight, where as with more serious example the intertextuality used is less blatant and more subtle because of plagiarism.